Book Chapter

·2020

A New Approach to Analyze Perceived Design Quality of Mobile Phone Using Fuzzy Hierarchical Conjoint Analysis

Yusra Erdem YTU , Selçuk Çebi YTU , Esra İ̇lbahar YTU

Advances in intelligent systems and computing

No open-access abstract is available for this article. Use the DOI link on the right to read the full text.

Keywords

Pairwise comparison Conjoint analysis Computer science Mobile phone Quality (philosophy) Fuzzy set Fuzzy logic Set (abstract data type) Scope (computer science) Product (mathematics) Industrial engineering Marketing Data mining Artificial intelligence Business Mathematics Engineering Statistics Telecommunications

Subject Areas

Color perception and design ·Social Psychology ·Social Sciences
Multi-Criteria Decision Making ·Management Science and Operations Research ·Social Sciences
Quality Function Deployment in Product Design ·Management of Technology and Innovation ·Social Sciences

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