Book Chapter

·2021

A Sentiment Analysis and Role of Twitter for Health Communications

Erkan Çiçek YTU , Uğur Gündüz

Advances in human services and public health (AHSPH) book series

Abstract

Social media has been in our lives so much lately that it is an undeniable fact that global pandemics, which constitute an important part of our lives, are also affected by these networks and that they exist in these networks and share the users. The purpose of making this hashtag analysis is to reveal the difference in discourse and language while analyzing Twitter data and to evaluate the effects of a global pandemic crisis on language, message, and crisis management with social media data. This form of analysis is typically completed through amassing textual content data then investigating the “sentiment” conveyed. Within the scope of the study, 11,300 Twitter messages posted with the #stayhome hashtag between 30 May 2020 and 6 June 2020 were examined. The impact and reliability of social media in disaster management could be questioned by carrying out a content analysis based totally on the semantic analysis of the messages given on the Twitter posts with the phrases and frequencies used.

Keywords

Scope (computer science) Social media Sentiment analysis Computer science Reliability (semiconductor) Content analysis Semantics (computer science) Data science Political science World Wide Web Sociology Artificial intelligence Social science

Subject Areas

Public Relations and Crisis Communication ·Communication ·Social Sciences
Misinformation and Its Impacts ·Sociology and Political Science ·Social Sciences
Sentiment Analysis and Opinion Mining ·Artificial Intelligence ·Physical Sciences

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