Abstract
Corporate social responsibility that has a powerful potential to make positive contributions to organizations and societies, has become one of the important issues in the corporate world. So, Marketing scholars have been interested in supporting of social responsible behavior of companies, because the only way for the employees and consumers to try out the success about sensitivity and benevolence of the organizations by looking at the actions about its corporate social responsibility initiatives. The purpose of this study to describe the importance of marketing communication tools and techniques to built and enhance the organizations’ corporate social responsibilities
Keywords
Corporate social responsibility
Public relations
Business
Corporate communication
Social responsibility
Corporate security
Marketing
Political science
Subject Areas
Corporate Social Responsibility Reporting
·Strategy and Management ·Social Sciences
Environmental Sustainability in Business
·Marketing ·Social Sciences
Corporate Identity and Reputation
·Strategy and Management ·Social Sciences
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