Journal Article

·2019 OPEN ACCESS

Application of Hidden Markov Model for Brand Preferences and Reasons of Preferences in Sportswear Sector

İsmail Dönmez YTU , Selçuk Alp YTU

Pamukkale University Journal of Engineering Sciences

Abstract

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Keywords

Computer science Markov chain Markov model Hidden Markov model Business Marketing Advertising Operations research Artificial intelligence Engineering Machine learning

Subject Areas

Consumer Perception and Purchasing Behavior ·Marketing ·Social Sciences
Diverse Topics in Contemporary Research ·Cultural Studies ·Social Sciences

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