Book Chapter

·2020

Assessing Customer Preferences on a New Design of Refrigerator Using Conjoint Analysis

Nezir Aydın YTU , Şükran Şeker YTU

Studies in systems, decision and control

No open-access abstract is available for this article. Use the DOI link on the right to read the full text.

Keywords

Conjoint analysis Refrigerator car Computer science Business Engineering Economics Microeconomics Mechanical engineering Preference

Subject Areas

Sensory Analysis and Statistical Methods ·Food Science ·Life Sciences
Quality Function Deployment in Product Design ·Management of Technology and Innovation ·Social Sciences
Color perception and design ·Social Psychology ·Social Sciences

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