Review Article

·2023

Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

Ayşegül Sağkaya Güngör , Tuğçe Ozansoy Çadırcı YTU

No open-access abstract is available for this article. Use the DOI link on the right to read the full text.

Keywords

Bridging (networking) Perspective (graphical) Marketing Sociology Business Computer science Art Visual arts

Subject Areas

Digital Marketing and Social Media ·Sociology and Political Science ·Social Sciences
Consumer Behavior in Brand Consumption and Identification ·Marketing ·Social Sciences
Marketing and Advertising Strategies ·Marketing ·Social Sciences

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