Book Chapter

·2013

Business Intelligence Solutions for Decision-Making in Global Organizations

Yasemin Bal YTU , Mert Bal YTU

IGI Global eBooks

Abstract

Organizations have started to compete in a challenging and competitive environment with the effects of globalization. In today’s world, organizations must manage many environmental factors. Technological developments are one of those factors to which organizations must manage and adapt themselves to gain competitive advantage. With increasing data flow, it has become more difficult for organizations to store this data and gain useful knowledge to manage their business operations and functions. This explosive growth in data and databases has generated an urgent need for new techniques and tools that can intelligently and automatically transform the processed data into useful information and knowledge. This situation is especially more difficult for global organizations that have various branches in different countries around the world. Parallel with these developments in information technology for business applications, management information systems and business intelligence solutions have gained more importance. This paper investigates the importance of using business intelligence solutions and techniques for decision making process in the perspective of business functions in global organizations. Business intelligence solutions and techniques will be introduced, followed by explanation of the use of these systems in decision making processes within the context of global organizations.

Keywords

Business intelligence Competitive advantage Knowledge management Process (computing) Computer science Business process Context (archaeology) Competitive intelligence Globalization Business Process management Marketing Work in process

Subject Areas

Big Data and Business Intelligence ·Management Information Systems ·Social Sciences
Competitive and Knowledge Intelligence ·Strategy and Management ·Social Sciences
Advanced Database Systems and Queries ·Computer Networks and Communications ·Physical Sciences

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