Book Chapter

·2014

Detection of Churned and Retained Users with Machine Learning Methods for Mobile Applications

Merve Gençer , Gökhan Bilgin YTU , Özgür Zan , Tansel Voyvodaoğlu

Lecture notes in computer science

No open-access abstract is available for this article. Use the DOI link on the right to read the full text.

Keywords

Computer science Support vector machine Machine learning Artificial intelligence Classifier (UML) Android (operating system) Mobile device Human–computer interaction World Wide Web Operating system

Subject Areas

Customer churn and segmentation ·Marketing ·Social Sciences
Consumer Market Behavior and Pricing ·Marketing ·Social Sciences
Recommender Systems and Techniques ·Information Systems ·Physical Sciences

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