Abstract
The present study aims to explore how employer branding perception differs among different cultures. Data were collected from Turkey and Germany in a field study (N= 366). Results from Independent T-Test Analysis have revealed that Turkish and German sample values different factors of instrumental and symbolic dimensions. Furthermore, results revealed that Turkish prospective employees attribute more importance to employer brand attractiveness comparing to German sample. Limitations of the study were considered and implications of the results for the promotion of employer branding were discussed.
Keywords
Ideal (ethics)
Business
Psychology
Political science
Law
Subject Areas
Entrepreneurship Studies and Influences
·Management of Technology and Innovation ·Social Sciences
Business and Economic Development
·Management, Monitoring, Policy and Law ·Physical Sciences
OpenAlex SDG Match
SDGs auto-classified by OpenAlex (score ≥ 0.4 shown).
Decent work and economic growth 57%
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