Conference Article

·2016

Embedded system based strategical positioning with RFID

Yusuf Dündar YTU , Revna Acar Vural YTU

2016 National Conference on Electrical, Electronics and Biomedical Engineering (ELECO)

Abstract

In this work, the aim is redesigning the supermarkets shelf and aisle more efficient by taking into consideration to consumers movements. Thus, RFID readers will be attached with the supermarket cart. RFID tags will be attached with each aisle of supermarket. To do so we will obtain the information that which aisle is more popular or not. This information is a very valuable feedback for the companies. With this information the companies will be able to positioning their products strategically. In this way, customers spent more time in the supermarkets and this will be increase the efficiency of the customers.

Keywords

Aisle Business Work (physics) Cart Computer science Marketing Engineering Mechanical engineering

Subject Areas

Indoor and Outdoor Localization Technologies ·Electrical and Electronic Engineering ·Physical Sciences
RFID technology advancements ·Media Technology ·Physical Sciences
IoT and GPS-based Vehicle Safety Systems ·Mechanical Engineering ·Physical Sciences

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SDGs auto-classified by OpenAlex (score ≥ 0.4 shown).

Industry, innovation and infrastructure 44%