Journal Article

·2021 OPEN ACCESS

Embracing Product Innovativeness in Technology Firms: The Impact of Management Model Principles

Pınar Büyükbalcı YTU , Esin Ertemsir YTU , Zayneb Boukari

Technology Innovation Management Review

Abstract

IntroductionA company’s management model reflects its managers’ choices, decisions, systems, procedures, people, and organizational structure (D'Amato, 2015). Companies nowadays are often faced with transforming their management models to cope with discontinuous change in the current hyper-competitive business landscape.

Keywords

Business Product (mathematics) Business model Industrial organization Competitive advantage Organizational structure Process management Knowledge management Marketing Management Computer science Economics

Subject Areas

Business Strategy and Innovation ·Strategy and Management ·Social Sciences

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Industry, innovation and infrastructure 45%