Abstract
Significant destination areas in Mediterranean countries have faced the problems of mass tourism near the coastal areas and as a declining process. In addition, planning coastal regions, alternative tourism approaches and increasing quality have become the main strategies for the solutions. The development process of tourism in the Bodrum peninsula as one of the significant coastal destinations in Turkey contains certain threats on the sustainability of tourism. Misleading marketing, overcoming thresholds of development in the peninsula and encouraging construction along the coast impose threats for the future of tourism in Bodrum.
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