Book Chapter

·2024

Innovative Approaches to User Expectation Classification in E-commerce Mobile Apps Using Fuzzy Kano Model Approach

Necip Karakurt , Selçuk Çebi YTU

Lecture notes in networks and systems

No open-access abstract is available for this article. Use the DOI link on the right to read the full text.

Keywords

Kano model Computer science Fuzzy logic Mobile commerce Data mining World Wide Web Artificial intelligence Business Marketing

Subject Areas

Color perception and design ·Social Psychology ·Social Sciences
Consumer Retail Behavior Studies ·Marketing ·Social Sciences
Technology Adoption and User Behaviour ·Information Systems and Management ·Social Sciences