Repository Article

·2013 OPEN ACCESS

İşletme Öğrencilerinin Dindarlık Düzeyleri Ve Etik Niyetlerinin Pazarlama Etiği Bağlamında Değerlendirilmesi (Evaluation of Business Administration Students’ Religiosity Levels and Ethical Intentions in the Context of Marketing Ethics)

Volkan Özbek , Gökhan Özer , Kenan Aydın YTU

SSRN Electronic Journal

Abstract

Bu arastirmanin amaci, on lisans ve lisans duzeyinde isletme bolumunde ogrenim goren ogrencilerin dindarlik duzeyleri, kisisel ahlak felsefeleri, etik algilari ve niyetleri arasindaki olasi iliskileri tespit etmektir. Bu amaca ulasmak icin Balikesir Universitesinde ogrenim goren isletme ogrencileri arasindan kolayda ornekleme yontemi ile belirlenen 189 ogrenci uzerinde bir uygulama gerceklestirilmistir. Cevaplayicilarin dindarlik ve kisisel ahlak felsefeleri duzeyini olcmek amaciyla literaturde guvenilirligi ve gecerliligi kanitlanmis bazi olceklerden yararlanilmistir. Cok boyutlu olceklerle derinlemesine analiz yapabilmek amaciyla dindarlik degiskeni hem tek boyutlu, hem de cok boyutlu olarak analiz edilmistir. Algilanan etik problem ve etik niyetler degiskenini olcmek amaciyla senaryo teknigine bagli olarak gelistirilen birer soru kullanilmistir. Arastirma verilerinin analizinde yapisal esitlik modeli kullanilmistir. On gorulen model, yedi hipotezden olusmaktadir. Hipotezlerden dordunde, dindarlik duzeyi bagimsiz degisken olarak kullanilmaktadir. Dindarlik degiskeninin tek boyutlu olarak kullanildigi yapida dort hipotezden ucu kabul, biri reddedilmistir. Cok boyutlu yapida ise, hipotezlerin ucu kismi olarak kabul edilirken biri reddedilmistir. Dindarlik degiskeninin yer almadigi diger uc hipotezde, algilanan etik problem ile etik niyetler arasinda iliski bulunurken, kisisel ahlak felsefeleri (idealizm ve rolativizm) ile algilanan etik problem arasinda iliski bulunamamistir.The aim of this research is to investigate possible relationships between religiosity levels, personal moral philosophies, ethical perceptions and intentions of associate’s and bachelor’s degree students. Therefore, a survey was conducted on 189 business administration students chosen through convenience sampling at Balikesir University. In order to measure the respondents’ levels of religiosity and personal moral philosophies, some scales with established validity and reliability in literature were used. Religiosity variable was analyzed both uni- and multi-dimensionally to make a deeper analysis with multidimensional scales. To assess perceived ethical problem and ethical intentions variable, one question for each was developed with scenario method. Structural Equation Model was used in data analysis. The proposed model was composed of seven hypotheses. Religiosity level was independent variable in four of them. In the structure where religiosity variable was used uni-dimensionally, three of the hypotheses were accepted while one of them was rejected. On the other hand, in multidimensional construct three of the hypotheses were partly accepted whereas one of them was rejected. Regarding the three hypotheses without religiosity variable, perceived ethical problem was detected to have a relationship with ethical intentions; nevertheless, no relationship was found between personal moral philosophies (idealism and relativism) and perceived ethical problem.

Keywords

Religiosity Humanities Psychology Social psychology Sociology Philosophy

Subject Areas

Ethics in Business and Education ·Information Systems and Management ·Social Sciences
Halal products and consumer behavior ·Sociology and Political Science ·Social Sciences
Management and Marketing Education ·Management of Technology and Innovation ·Social Sciences

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