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Keywords
Business
Retail banking
Customer relationship management
Banking industry
Financial system
Marketing
Subject Areas
Customer Service Quality and Loyalty
·Organizational Behavior and Human Resource Management ·Social Sciences
Technology Adoption and User Behaviour
·Information Systems and Management ·Social Sciences
Digital Platforms and Economics
·Strategy and Management ·Social Sciences
Citations by Year
2012: 5
2013: 2
2014: 4
2015: 1
2016: 1
2017: 2
2018: 1
2019: 2
2020: 1
2021: 2
2022: 1
2024: 2
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