Journal Article

·2023 OPEN ACCESS

Psikolojik Sahiplik Kavramının Pazarlama ve Tüketici Davranışı Literatürüne Yansımaları: Bibliyometrik Bir Analiz

Şirin Gizem Köse YTU , Ece Özer Çizer YTU

Tüketici ve tüketim araştırmaları dergisi

Abstract

Tketiciler ve sahip olduklar arasndaki iliki deitike, tketimin yeni biimleri ortaya kmaktadr.Bu dorultuda, tketicilerin

Keywords

Psychology Humanities Philosophy

Subject Areas

Ethics in Business and Education ·Information Systems and Management ·Social Sciences

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