Abstract
This record is a repository-preserved copy of an article originally published in The European Journal of Research and Development by Orclever Science & Research Group. It is archived here on Zenodo for long-term preservation and discoverability; it is not the version of record, and Zenodo is not the publisher of this work. Version of Record (primary publication): https://doi.org/10.56038/ejrnd.v5i1.679 Publisher: Orclever Science & Research Group. Journal: The European Journal of Research and Development. For citation, please use the Crossref DOI and the journal citation above — not the Zenodo DOI.
Keywords
Citation
Loyalty
Loyalty business model
Decision support system
Design science research
Computer science
Operations research
Data science
Subject Areas
Customer churn and segmentation
·Marketing ·Social Sciences
Consumer Market Behavior and Pricing
·Marketing ·Social Sciences
Customer Service Quality and Loyalty
·Organizational Behavior and Human Resource Management ·Social Sciences