Abstract
This chapter empirically investigates the Turkish chambers of commerce and industry's social media usage. Specifically, the research explores the prevalence, types, frequency, reasons, and the most importantly effectiveness of social media usage among the Turkish Chambers of Commerce and Industry (TCCI). A web based survey conducted to gather data from the TCCI. The chapter consists of five main parts: Introduction, social media as a modern business imperative, survey about social media usage in Turkish chambers of commerce and industry, and conclusion.
Keywords
Turkish
Social media
Social commerce
Business
Advertising
Marketing
World Wide Web
Computer science
Subject Areas
Digital Marketing and Social Media
·Sociology and Political Science ·Social Sciences
Social Media and Politics
·Communication ·Social Sciences
Impact of Technology on Adolescents
·Sociology and Political Science ·Social Sciences
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