Abstract
Within the scope of this research, a generic software architecture for the banking industry is proposed and studied to improve the analysis regarding customer retention and attrition. The prototype of the proposed architecture model is improved and its performance is tested in terms of scalability and responsiveness. The results are promising and indicating that the proposed system is serviceable.
Keywords
Scope (computer science)
Computer science
Scalability
Attrition
Architecture
Software architecture
Software
Customer retention
Architecture tradeoff analysis method
Software engineering
Computer architecture
Operating system
Reference architecture
Business
Service (business)
Marketing
Service quality
Subject Areas
Customer churn and segmentation
·Marketing ·Social Sciences
Big Data and Business Intelligence
·Management Information Systems ·Social Sciences
Data Mining Algorithms and Applications
·Information Systems ·Physical Sciences
Citations by Year
2021: 1
OpenAlex SDG Match
SDGs auto-classified by OpenAlex (score ≥ 0.4 shown).
Industry, innovation and infrastructure 60%
Loading…
Loading…