Abstract
Society 5.0 is a human-centric initiative to exploit cutting edge communication and automation technologies for the sake of the whole society with the collaboration of stakeholders from public, civil and private sectors. Social innovativeness plays an important role in this social initiative whose common strategic goal is to generate benefits both in social and economic terms in order to build a super smart society that continuously provides people with new value offerings. In this concern, the organized members of the society, i.e. public, private and civil sector organizations as the real providers of these social values need to craft innovative strategic approaches to adapt the newer contingencies of Society 5.0. The aim of this study is to develop propositions on such critical strategic choices pertaining to strategy selections, combinations, revisions, and reconfigurations.