Abstract
Many concepts have appeared fashionable as a process of business management and the latest of these is connected to sustainability. Often these concepts are merely refinements of other concepts but are presented as the answer to managing a business. We argue in this paper that these concepts do not replace earlier concepts. Instead, we argue, that the way to manage a business for excellence and sustainable competitive advantage is to focus on the four key areas of profitability, sustainability, reputation and governance.
Keywords
Excellence
Profitability index
Sustainability
Business
Reputation
Sustainable business
Corporate governance
Competitive advantage
Process management
Focus (optics)
Process (computing)
Key (lock)
Marketing
Computer science
Political science
Finance
Subject Areas
Innovation and Knowledge Management
·Strategy and Management ·Social Sciences
Corporate Social Responsibility Reporting
·Strategy and Management ·Social Sciences
Management and Organizational Studies
·Organizational Behavior and Human Resource Management ·Social Sciences
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Industry, innovation and infrastructure 50%