THE RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE, MANAGEMENT INNOVATION, PRODUCT INNOVATION, AND NEW PRODUCT MARKET PERFORMANCE

Abstract

The aim of this research is to examine the relationship between organizational culture, management innovation, product innovation and new product development performances. The data were collected through questionnaires on the production operations in Istanbul. The study first provides literature knowledge about organizational culture, management innovation, product innovation and new product development performance. In this context, research model and related hypotheses have been developed. In order to test the research hypotheses, a total of 594 managers of the 141 manufacturing companies operating in the manufacturing sector in Istanbul were used the data obtained by the questionnaire method. Data collected from 594 executives were analysed using SPSS software program. As a result of this study, it has been determined that product innovation has intermediary effects mediating on organizational culture dimensions and new product development performance. These empirical findings show that in the manufacturing sector, competitive advantage can be achieved through the development of businesses (in terms of organizational culture, management innovation and new product development performance relevance).