Journal Article

·2017 OPEN ACCESS

The use of urban identity for the marketing of housing projects in the context of urban branding: Istanbul case

Esma İnce YTU

MEGARON / Yıldız Technical University Faculty of Architecture E-Journal

Abstract

stanbul'un marka kent olma hedefi balamnda stanbul'daki konut projelerinin pazarlanmasnda kentsel kimlik gelerinin kullanlmasn anlamaya

Keywords

Context (archaeology) Identity (music) Place branding Brand identity Marketing City marketing Business Advertising Geography Aesthetics Art Tourism Archaeology

Subject Areas

Media, Gender, and Advertising ·Gender Studies ·Social Sciences
Corporate Identity and Reputation ·Strategy and Management ·Social Sciences
Public Spaces through Art ·Urban Studies ·Social Sciences

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Sustainable cities and communities 87%