Ayşegül Sağkaya Güngör

Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda

International Journal of Consumer Studies

Technical, Economical, and Marketing Analyses of Corotating Dual‐Rotor Wind Turbines

Energy Technology

Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

Understanding digital consumer: A review, synthesis, and future research agenda

International Journal of Consumer Studies

The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach

International Journal of Marketing Communication and New Media

Gap Between Mobile and Online Advergames

IGI Global eBooks

26 years left behind: a historical and predictive analysis of electronic business research

Electronic Commerce Research

Effects of Cognitive Load and Game Involvement on Affective Responses in Branded Entertainment

International Journal of Gaming and Computer-Mediated Simulations

Gap Between Mobile and Online Advergames

Advances in marketing, customer relationship management, and e-services book series

Advergaming – How Does Cognitive Overload Effect Brand Recall?

IGI Global eBooks

Love my selfie: selfies in managing impressions on social networks

Journal of Marketing Communications

Advergaming – How Does Cognitive Overload Effect Brand Recall?

Advances in human and social aspects of technology book series

Electronic Word-of-Mouth Communication in Online Social Networks

Advances in marketing, customer relationship management, and e-services book series